Hand-picked styles, one-of-a-kind home accents, and a patio where every sip feels like a celebration — all under one roof on Gruene Lake Drive.
Every item in our collection is chosen with intention — styles that feel fresh, fit beautifully, and carry a sense of discovery you won't find in big-box stores.
From effortless daywear to evening pieces that turn heads.
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Statement pieces and everyday essentials that complete any look.
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Decorative finds that bring warmth and personality to your space.
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After you've found your perfect piece, settle into our shaded patio with a handcrafted cocktail, local brew, or refreshing mocktail. It's the kind of spot where time slows down and the best ideas happen.
Seasonal creations crafted with care
Shaded outdoor seating by the water
Open Fri–Sun for shopping & sipping
Host your next gathering with us
"A hidden gem in New Braunfels — the best shopping and cocktails in town!"
Alluring Treasures Boutique and Patio Bar was born from a simple belief: shopping should feel like an occasion. Tucked along Gruene Lake Drive, we've created a space where fashion, home décor, and good drinks come together in a setting that invites you to stay a while.
Whether you're a New Braunfels local or visiting the Gruene Historic District, we want your visit to be memorable — from the first piece you try on to the last sip on our patio.
We're located in the heart of New Braunfels, just steps from Gruene Lake. Stop by for a browse, a bite, or a beautifully mixed drink.
2339 Gruene Lake Dr
New Braunfels, TX 78130-3747
Step into Alluring Treasures and discover pieces that feel like they were made for you. The patio is open and the cocktails are cold.
